In today’s competitive environment, having a strong personal brand is essential for standing out and amplifying your impact. Whether you’re leading a team, driving organizational change, or seeking to influence stakeholders, your personal brand shapes how others perceive you. Join us for the “Personal Branding: Amplifying Your Influence and Impact” workshop, where you’ll learn to craft and maintain a personal brand that reflects your values and leadership style, while enhancing your influence.
This 3-hour workshop is designed to build on the foundational knowledge provided in our online reading material. The in-person session transforms your learning into an interactive and practical experience, allowing you to apply branding strategies in real-time. Through thought-provoking discussions, practical exercises, and peer feedback sessions, you’ll refine and elevate your personal brand to align with your goals and vision.
Get started with the first lesson of our online course, available for free, to discover the core principles of building a compelling personal brand. Paid members gain permanent access to our continually updated course content, ensuring your personal branding knowledge stays fresh and relevant.
Curriculum
- 1 Section
- 6 Lessons
- 3 Hours
Brand Definition: Understand the core elements of a personal brand—values, strengths, and vision—and how they align with your leadership goals.
Practical Assessment: Conduct a self-assessment to discover how you’re perceived in both professional and personal circles, and compare this with how you wish to be seen.
Personal Brand Statement: Craft a unique personal brand statement that encapsulates who you are as a leader, using a step-by-step framework.
Online Presence: Learn strategies for building and maintaining a consistent brand across social media platforms and other professional networks.
Brand Storytelling: Discover the power of storytelling in communicating your brand effectively, using real-world examples from successful leaders.
Brand Resilience: Explore techniques for managing your brand during challenging situations and maintaining authenticity under pressure.
Define Your Unique Leadership Brand: Identify your core values, strengths, and leadership style to create a personal brand that resonates with your audience.
Build Brand Consistency: Learn how to maintain consistency between your personal and professional personas, ensuring authenticity across all areas of life.
Enhance Your Online Presence: Optimize your social media profiles to reflect your personal brand, leveraging platforms to expand your leadership influence.
Master Brand Storytelling: Develop storytelling techniques that align with your brand, helping you communicate your leadership journey in a compelling way.
Maintain Brand Resilience: Gain insights on how to handle feedback or criticism while staying true to your brand, adapting without losing your core values.
Create an Actionable Branding Plan: Walk away with a clear, actionable plan to grow and sustain your personal brand over the next six months.
Online via Zoom